Tigerair is targeting everyday Australians who would love to fly more with a new online community, called the Infrequent Flyer Club, created in partnership with McCann Australia.
The Infrequent Flyer Club is essentially a CRM platform that allows Tigerair to keep Infrequent Flyers up-to-date with great deals to great destinations, and fulfill its mission of putting more people in the sky. The first 5,000 members to join will receive a free flight voucher for $100.
An integrated campaign including YouTube and other paid media channels, out-of-home, radio, social media, airport advertising and at-airport and on plane activation will drive traffic to the website.
“Any airline can have a frequent flyer program, but it takes a special kind of airline to think about the people who may not be able to fly regularly. The Tigerair Infrequent Flyer Club is probably the best airline membership scheme in the world,” said McCann Australia Executive Creative Director John Mescall.
“Sure, you don’t earn points. And there’s no swanky lounge or any form of preferential treatment at the airport at all. But unlike other programs that force you into bronze, silver and gold, when you join tigerair Infrequent Flyers you get to choose your own membership level. Mine is Aerobics Leotard Blue. And that beats free peanuts every time.”
Members can choose one of 18 membership levels, from Beer to Bin Green or Hipster Chino.