March 2012
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Levis and the National Ballet of Korea. Perfect fit. Mind the pun.
Sydney composer Rafael May has created the music for a 3 minute film: Levi’s Ballet: Jeans that Stretch. Shot on the streets and rooftops of Seoul, the film features dancers from the National Ballet of Korea in a beautifully choreographed modern ballet in jeans.
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Another social idea to help boost Tourism in Japan. And another example of how connecting the physical world with online social network behaviour is the way of the future.