May 2012
47 posts
6 tags
May 18th
2 notes
7 tags
May 17th
6 notes
3 tags
May 16th
3 notes
6 tags
May 16th
30 notes
3 tags
May 16th
1 note
3 tags
May 15th
1 note
7 tags
May 15th
10 notes
6 tags
WatchWatch
Bing and the Do Generation. The Desert Pea Spot.
May 15th
6 tags
WatchWatch
Interesting brand campaign from Bing. As they try and target what they are calling “generation do”, they’re creating a series of mini docos which are quite sweet. More interestingly, BMF conducted a nationwide search for the campaign talent and the country’s best young film makers, to direct and produce the videos. Gen Y researchers were enlisted to find stories to appeal...
May 15th
1 note
2 tags
May 14th
1 note
May 14th
7 notes
5 tags
May 14th
2 notes
4 tags
May 14th
5 notes
4 tags
WatchWatch
A great piece from Droga5 Sydney. A short bit on Phill Pace in his run for Mr. Australia and what the hell does that have to do with toilet cleaner? Actually I love the way this is from his partner’s perspective. And it’s about his lifestyle not the cliche of cleanliness per se. It’s what we, at my current agency would call humanly relevant. It’s well made and it’s...
May 14th
3 notes
4 tags
May 4th
10 notes
2 tags
May 4th
13 notes
4 tags
May 4th
1 note
2 tags
May 1st
3 notes
April 2012
20 posts
4 tags
Apr 30th
10 notes
5 tags
WatchWatch
How to you promote the “fastest shoe”, by getting people to speed buy. A simple conceit from the guys at Puma, and although the stats are a little eh, there’s a bigger idea in there somewhere.
Apr 30th
5 notes