A wicked idea out of Miami Ad School. With just enough sarcasm, this idea leverages existing tech to make society better in a realistic and simple way. And there is gifting and status aspect to it which makes this idea not only a good use of social technology, but shows a good understanding of human behaviour.
The idea centers around a Facebook campaign, which adds a ‘safe ride’ button next to the like and comment options under Facebook posts. This lets users become a virtual designated driver by purchasing a friends’ cab ride home when they see that they’ve checked into bars and clubs. The lucky friend is alerted to this good deed with a text message sent to their phone and they are gifted a code to redeem the ride. The ‘Guardian’ receives points for their good deeds, which they can use to enjoy free access to clubs, skip long queues and have a cocktail named in their honour.
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