BBH have collaborated with “how to” personalities from the web to raise awareness for Refuge, a charity supporting victims of domestic violence. Although I think I’ve seen a similar idea before, it’s a great insight into current culture. But is awareness enough. The question arises, what next? Half the greatness of the web isn’t just communicating, but empowering people to do something. Get involved. I guess the question i was left asking was, now what?